As the Social Media Manager, you will be responsible for developing and executing comprehensive social media plans based on the communication strategy provided by the Marketing Manager. You have a deep understanding of Malaysia’s social media landscape, staying up to date with the latest trends, conversational topics, and cultural moments. Quick to spot and apply relevant trends, you will ensure our content remains fresh, timely, and highly engaging. You will also coordinate content production with creative teams (for visual design) and content creators (for social channels), driving brand awareness and growing CARSOME’s social media presence. Monitoring performance and making data-driven adjustments will be essential to your role as well.
Your Day-to-Day
- Strategy Development: Create and implement full social media strategies aligned with
marketing objectives and overall business goals. - Hands-on Content Creation & Editing: Actively participate in content creation, including
video shooting, photography, and editing, to ensure that content is dynamic, engaging,
and on-trend. Be ready to step in for content editing across platforms as needed,
ensuring timely and high-quality output. - Content Coordination & Execution: Oversee content production across all platforms
(Facebook, Instagram, TikTok, LinkedIn, YouTube), working closely with creative teams
for visuals and content creators for platform-specific content. - Community Engagement: Manage online communities by responding to comments,
fostering conversations, and ensuring the brand tone is consistently reflected. - Campaign Implementation: Lead the execution of digital campaigns from start to finish,
aligning them with the marketing calendar and ensuring timely delivery. - Performance Analysis & Reporting: Track key social media metrics, providing insights
and data-driven recommendations for optimizing performance and audience
engagement. - Cross-functional Collaboration: Collaborate with creative, performance, and PR teams to
ensure all content and messaging remain consistent and aligned with the broader
marketing strategy. - Trend Monitoring & Platform Optimization: Stay current with social media trends, tools,
and platform updates, adapting strategies to maximize reach and engagement. Be quick
to spot relevant trends and incorporate them into content. - Team Leadership: Manage, mentor, and guide your social media team, including senior
executives, content creators, and live commerce hosts, to ensure smooth coordination
and execution.
Your Know-How
- Bachelor’s degree in Marketing, Communications, or a related field.
- 4-5 years of experience in social media marketing, with proven success in managing
brand presence across multiple platforms. - Strong knowledge of social media tools and platforms, with practical experience in
creating and editing social media content (video editing, photo editing, graphic design). - Hands-on experience with content creation, including shooting and editing videos and
photos, for platforms like Instagram, TikTok, and YouTube. - Proficiency in editing software such as Canva, CapCut, or other tools relevant to social
media content production. - Proven track record of growing and engaging online communities and executing
successful campaigns. - Experience with campaign management and handling paid social media budgets.
- Strong analytical skills to track performance and make data-driven decisions.
- Excellent communication and storytelling skills, with a creative flair for engaging content.
- Leadership experience with the ability to mentor and manage a team while working
collaboratively with other departments. - Up-to-date with social media trends and conversational topics in Malaysia, with the ability
to quickly adapt and incorporate them into content strategies.