Embark on a career at CARSOME, where our vision is to create the most trusted vehicle ownership ecosystem that is driven by technology and data. Join us in our mission to deliver unparalleled peace of mind to customers throughout their pre-owned vehicle ownership experience. At CARSOME, we are guided by values that prioritize our customers, encourage collaborative problem-solving, strive for continuous improvement, and foster bold yet thoughtful innovation. We're committed to efficient, humble leadership and taking ownership in our roles, always aiming to positively impact our employees, customers, and community.
Looking for a highly motivated and strategic Marketing Manager to join our dynamic team. The ideal candidate will possess a strong ability to analyze sales funnels and identify commercial opportunities, translating them into effective marketing strategies and plans. This role requires an individual with excellent planning skills, a deep understanding of the market, and the ability to craft and implement campaigns that resonate with our target audience and drive business growth.
Your Day-to-Day
- Analyze sales funnels and customer behavior to identify commercial opportunities and areas for improvement.
- Develop and execute marketing strategies and plans that align with business objectives and maximize ROI.
- Work closely with the commercial team to ensure that marketing strategies are effectively translated into sales growth.
- Conduct market research to understand market trends, customer needs, and the competitive landscape.
- Translate market insights into actionable marketing campaigns that drive engagement and conversions.
- Plan, execute, and measure the success of multi-channel marketing campaigns, including digital, social media, CRM and traditional marketing methods.
- Collaborate with internal teams (such as product development, commercial, and customer service) to ensure cohesive branding and messaging across all platforms.
- Manage the marketing budget, ensuring that resources are allocated effectively to achieve business goals.
- Monitor and report on the performance of marketing campaigns, adjusting strategies as necessary to optimize results.
Your Know-How
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience as a Marketing Manager or similar role, with a strong track record of developing successful marketing strategies and campaigns.
- Strong analytical skills, with the ability to analyze data, understand sales funnels, and identify commercial opportunities.
- Excellent planning and project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Deep understanding of market research methods and analysis.
- Creativity and the ability to develop innovative and effective marketing campaigns.