About you:
The Executive, Digital Marketing, is responsible to strategize, execute and optimize digital marketing efforts for CARSOME Malaysia. This role requires a dynamic individual with a deep understanding of digital marketing trends, a passion for driving online engagement and the ability to lead key digital touchpoints that align with the overall marketing strategy and KPIs.
Your Day-to-day:
Digital Strategy & Campaign Management:
- Develop, implement and manage comprehensive digital marketing strategies to enhance brand visibility and drive lead generation across digital platforms.
- Lead the planning and execution of initiatives across multiple digital touchpoints, including but not limited to website, social media and online advertising.
- Collaborate closely with the Digital Marketing Manager to ensure alignment with overall marketing goals and objectives.
- Work closely with CARSOME’s Performance team on online media planning, managing and optimizing online campaigns.
Social Media Management:
- Oversee social media content planning and execution, ensuring consistent brand messaging across all channels.
- Monitor social media trends, community engagement and analytics to optimize performance and enhance CARSOME online presence.
- Manage social media communications, coordinating with the Regional Creative Manager for the development of visually compelling and engaging contents.
Content Creation & Optimization:
- Drive the creation of digital content, including static contents, video contents and other formats to support marketing efforts.
- Able to read and proofread creative copies, both in Bahasa Malaysia and English, ensuring clarity, tone and alignment with brand guidelines.
Analytics & Reporting:
- Utilize digital analytics tools to monitor, measure and report on the performance of all digital marketing touchpoints.
- Provide actionable insights and recommendations based on data analysis to continuously improve the effectiveness of digital marketing efforts.
- Prepare bi-weekly reports on key metrics, KPIs and ROI for digital marketing activities.
Partnerships & Collaboration:
- Collaborate with CARSOME Academy’s internal teams, CARSOME Group and partners to enhance digital marketing efforts.
- Engage in grassroots activations, including collaborations with school counselors, school fairs and seminars, to expand CARSOME Academy’s reach and build relationships within the education and automotive industry.
Your Know-how:
- Minimum Bachelor’s degree in marketing, digital marketing or a related field.
- Minimum of 1-2 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
- Expertise in digital marketing tools and platforms, including Google Analytics, Google Ads, Meta Ads, TikTok Ads and social media platforms. Experience in a CRM platform is a plus.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional command of Bahasa Malaysia and English, with excellent writing and proofreading skills.
- Possess initiative, creativity and strategic thinking.
- Strong interpersonal skills and the ability to work collaboratively in a team environment.
- A passion for Automotive and experience in the Automotive industry is an advantage.